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Launching campaign for Riga Card, key visual

The task was to advertise a locally-relevant mobile application, which is only applicable in the capital city of Latvia, Riga. Since the application allows users to access real-time public transportation schedules and make payments for both public transport rides and public parking, it was crucial to depict both the public transport options and parking facilities, including payment terminals.

The decision was made to create a vibrant illustration - a stylized, easily recognizable cityscape with iconic architectural landmarks, incorporating various modes of transportation, in a 120-degree isometric view.
Riga landmarks, depicted in the key visual.


Design was placed on backs of public transport. Also there were printed hangers inside the transport.
Launching campaign for Riga Card, key visual
Published:

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Launching campaign for Riga Card, key visual

Key visual to advertise mobile app for public transportation and transport-related payments

Published: